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Types of Image Optimization - Digital marketing online course in Hindi

What is Image optimization?


Image optimization is a process of delivering high-quality images, in the desired dimension and resolution while keeping the smallest possible file size. This can also be done through many software.

Adobe Photoshop is a popular offline software for image optimization but it requires technical skills to optimize images using Adobe Photoshop. Also, you need a license of Adobe Photoshop and for that; you need to pay a license fee.

Types of Image Optimization-

If you want to learn how these online tools or offline software optimizes images that you need to learn types of image optimization and image file format to use for web

The popular image optimization types are –

1. Lossy – Lossy compression reduces the image by a large amount. For this, it removes some data from the original file. It degrades image quality. This process is irreversible you will not be able to retrieve back the original image quality.

2. Lossless – Lossless compress the image data to reduce image size. It also removes unnecessary metadata. Since it doesn’t remove any data that directly affects image quality, so the image quality remains the same. It uncompresses the image before serving(rendering) it on the web.


Images help you to make your web page look professional, attractive, and generate high engagement. The same image can affect the load speed of your webpage due to its large file size which may result in loss of customer/lead/ sale


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