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Difference between Selling and Marketing Class 12 Business Studies To operate profitably, produce revenues and profits, and establish a strong brand identity, businesses engage in selling and marketing activities. While sounding similar, the concepts of selling and marketing are really different. They differ among other things in their activity, outlook, processes, and management. The following are some significant differences between selling and marketing: marketing versus selling   Selling Marketing Selling is the activity of generating money in exchange for providing a customer with a product or service.  Marketing is an activity that is essential for creating brand awareness, retaining customers, and strengthening sales. It has to do with limiting customers’ perceptions of commodities and services. It is associated with the leading items and services in terms of customer perception. This concept starts with existing products. This concept starts with actual and p...

WHAT IS THE SELECTION PROCESS? Class 12 Business studies It's challenging to find the correct kind of applicants to fill diverse jobs in an organisation. There are several steps in a well-organized selection process. Before being chosen for a position, every job candidate must pass all phases. If he is not found eligible at any point during the process, he will not be considered for the next steps, and the applicant will be denied. 1. Preliminary Screening and Receiving Applications – This is a preliminary screening carried out by lower-level managers to weed out unqualified candidates. An application form is used to keep track of a candidate's qualifications, experience, and other information in writing. The screening committee thoroughly examines all applications for qualification and experience after they are received. A preliminary interview may be requested of the candidate in order to obtain extra information not included in the application form. Candidates that are unsu...

What is Supervision? Class 12 Business Studies Supervision means guiding, instructing, observing, and monitoring the performance of the workers to make sure that they perform their jobs in accordance with the plans and directions within the organization. Supervision means to the direct and immediate guidance to the subordinates and control when and where required. It involves overseeing and checking or while it's being done. Supervision refers to the achieving of desired results by means of optimum and intelligent utilization of employee talent and physical resources. Supervision contains 2 words – Super and vision – Super means above or over and vision means seeing objects or perceiving mental images or looking over. So supervision means observing, looking above the performance of the subordinates at work.   Supervision - Elements of Directing Read complete note  Elements of Directing -  Supervision   Online Classes  for  CBSE Class 12 ...