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What is Image Size Optimization and Why it is Important?


What is Image optimization?

Image optimization is a process of delivering high-quality images, in the desired dimension and resolution while keeping the smallest possible file size. This can also be done through many software.

Adobe Photoshop is a popular offline software for image optimization but it requires technical skills to optimize images using Adobe Photoshop. Also, you need a license of Adobe Photoshop and for that; you need to pay a license fee.

Why Image optimization needed?

Image optimization is needed to-

1. Make the website load fast: To improve web page load time and make the website fast. Visitors generally avoid browsing website which loads slow.

2. Improve website SEO: Website speed is an important SEO ranking factor. So if your images are optimized it will help you to rank fast on search engines.

3. Help in taking backup fast: For website Safety and for other various reasons we need to keep website backup. If image sites are optimized, creating backup will be fast.

4. Save Bandwidth: Low image size will save bandwidth and we will be able to serve more people in the same bandwidth.

5. Save server Space: If images are optimized we can save server space

6. High engagement and sale: Since speed is a ranking factor and people like to browse fast loading website. So your website will rank fast and people will be able to engage more. This will help you to boost your sale/leads.

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