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Difference between Selling and Marketing Class 12 Business Studies To operate profitably, produce revenues and profits, and establish a strong brand identity, businesses engage in selling and marketing activities. While sounding similar, the concepts of selling and marketing are really different. They differ among other things in their activity, outlook, processes, and management. The following are some significant differences between selling and marketing: marketing versus selling   Selling Marketing Selling is the activity of generating money in exchange for providing a customer with a product or service.  Marketing is an activity that is essential for creating brand awareness, retaining customers, and strengthening sales. It has to do with limiting customers’ perceptions of commodities and services. It is associated with the leading items and services in terms of customer perception. This concept starts with existing products. This concept starts with actual and potential