Takshila Learning - Online Tutorials

  Digital Marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet but also including mobile phones, display advertising,  and any other digital medium. What is Email Marketing? Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand  awareness. Marketing emails can be sent to a purchased lead list or a current customer database. However, the term is usually used to refer to:  Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.  Sending emails with the purpose of acquiring new customers or convin