Difference between Marketing & Branding Class 12 Business Studies
Meaning of Marketing
It is the process of combining tools and techniques in order to engage people in their brand and persuade them to purchase it.
- Marketing is the link between customers and sellers.
- Marketing comes second.
- Convince customers to buy.
- Attract customers.
- Push customer to buy.
- Marketing results in sales.
Meaning of Branding
The process of giving a commodity a name, sign, symbol, or other identifier is known as branding.
- Branding is the strategy that leaves an impact on the customer.
- Branding comes first.
- Set itself apart from competitors.
- Retain customers.
- Pull customers to buy.
- Branding brings reputation
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